Getting started
A service to use when beginning a new research project. Your research project will be defined within its service phase and project status before adding stakeholders and capturing their objectives.
Team alignment
A root cause of product or service failure is a misalignment of objectives between stakeholders and research, design and delivery teams.
Recruitment
When recruitment is poorly planned or too narrow, research can produce misleading findings. If the participant pool doesn’t reflect actual user groups, design decisions risk being biased, exclusionary, or ineffective once the service goes live.